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A range of communication devices are available to
exhibitors and advertisers who wish to strengthen
their image by being part of the Monaco Yacht
Show media projects:
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The Official Catalogue
The official catalogue constitutes a directory of
key players in the luxury yachting sector. 10,000 copies are printed (250 pages in four colours
- A4 format).
It contains detailed presentations of exhibiting
companies, yachts and tenders, official sponsors,
service providers, maps of the show, etc.
The catalogue is handed out to all private clients,
professional visitors, exhibiting companies and journalists
attending the show.
Your advertisement can be included in this vital
directory.
Download
the advertising insert form
email: info@monacoyachtshow.mc
Show's layout booklet
Detailed maps of the various Yacht Show zones. 10,000
copies are printed and distributed at the
entrance to the show with the catalogue.
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The Summer
Magazine
20
000 copies printed and distributed worldwide
(trade professionals, visitors etc...).
The Newsletter post-show: online on the Monaco Yacht
Show website in November.
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Website: www.monacoyachtshow.com
A communications tool developed for three distinct
targets in three languages: visitors to the show;
registered exhibitors and potential exhibitors
or partners; members of the press.
Main countries include France, the
United States, the United Kingdom, Italy, Germany,
the Netherlands, Monaco, Switzerland, Spain...
The MYS website is the tool visitors use most when
preparing their trip to the show. Each year, new
modules are added to the website to increase exhibitor
visibility and foster direct contact with clients.
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Carrier Bags
14 000 bags distributed
(with the catalogue and map supplement) at the entrance
during the show to private and professional visitors.
2008 Partner: BLANCPAIN
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| The Monaco
Yacht Show media plan also includes |
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Invitations allowing
access to the show
Over 115,000 invitations
are distributed by exhibiting companies to clients
on their database and by our media partners, specialist
"nautical" magazines, to their readers.
International media coverage
The MYS works with over 60 media groups specialized in yachting, lifestyle, economics
or generalist.
Through its media partners, the Show has a major
advertising campaign (104 ads in the press in 2007)
and international press coverage exceeding 230 pages
in 2007; 120 more pages of articles published spontaneously
in the international press further complete these
figures. The 17th Monaco Yacht Show amounted to over
350 pages of articles in a press network extending
from Europe to the United States and from Russia
to Asia , including the Arab countries.
A communication campaign
on street furniture with
2,200 posters in Monaco and on the French Riviera
in different formats (400 x 300mm, 120 x 176mm, 80
x 120mm, 40 x 60mm).
TV, radio or Internet reports in the national and international
media.
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