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A range of communication devices are available to
exhibitors and advertisers who wish to strengthen
their image by being part of the Monaco Yacht
Show media projects:
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The Official Catalogue
The official catalogue constitutes a directory of
key players in the luxury yachting sector. 10,000 copies are printed (280 pages in four colours
- A4 format).
It contains detailed presentations of exhibiting
companies, yachts and tenders, official sponsors,
service providers, maps of the show, etc.
The catalogue is handed out to all private clients,
professional visitors, exhibiting companies and journalists
attending the show.
Your advertisement can be included in this vital
directory.
Download the Media Kit for the Official Catalogue
Download
the advertising insert form
email: info@monacoyachtshow.mc
Show's layout booklet
Detailed maps of the various Yacht Show zones. 11,000
copies are printed and distributed at the
entrance to the show with the catalogue.
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The Summer
Magazine
18 000 copies printed and distributed worldwide
(trade professionals, visitors etc...).
The Newsletter post-show: online on the Monaco Yacht
Show website in November.
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Website: www.monacoyachtshow.com
A communications tool developed
in three languages for three distinct
targets: visitors to the show,
exhibitors and members of the press.
Main countries include France, the
United States, the United Kingdom, Italy, Germany,
the Netherlands, Monaco, Switzerland, Spain...
The MYS website is the tool visitors use most when
preparing their trip to the show. Each year, new
modules are added to the website to increase exhibitor
visibility and foster direct contact with clients.
Between
October 2008 and
October 2009, we have registered:
- More than
779 850 viewed pages
- About 6% increase of the number of visits (more than
188 455 visits)
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Carrier Bags
14 000 bags distributed
(with the catalogue and map supplement) at the entrance
during the show to private and professional visitors.
2009 Partner: ABU DHABI and ULYSSE NARDIN |
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Yacht Show media plan also includes |
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Invitations allowing
access to the show
Over 115,000 invitations
are distributed by exhibiting companies to clients
on their database and by our media partners, specialist
"nautical" magazines, to their readers.
International media coverage
The MYS works with over 60 media groups specialized in yachting, lifestyle, economics
or generalist.
In 2009 the MYS has run a major advertising campaign of 151 ad inserts and set up an international media coverage (the media repercussions are being analyzed). Relating to the 2008 edition, 380 pages of articles were collected in the specialized, lifestyle, business, general or professional press worldwide.
A communication campaign
on street furniture with
3,230 posters in Monaco and on the French Riviera
in different formats (400 x 300mm, 120 x 176mm, 80
x 120mm, 40 x 60mm).
TV, radio or Internet reports in the national and international
media.
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