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The Monaco Yacht Show is CarbonNeutral


A range of communication devices are available to exhibitors and advertisers who wish to strengthen their image by being part of the Monaco Yacht Show media projects:

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The Official Catalogue
The official catalogue constitutes a directory of key players in the luxury yachting sector. 10,000 copies are printed (250 pages in four colours - A4 format).
It contains detailed presentations of exhibiting companies, yachts and tenders, official sponsors, service providers, maps of the show, etc.
The catalogue is handed out to all private clients, professional visitors, exhibiting companies and journalists attending the show.
Your advertisement can be included in this vital directory.

Download the advertising insert form

email: info@monacoyachtshow.mc

Show's layout booklet
Detailed maps of the various Yacht Show zones. 10,000 copies are printed and distributed at the entrance to the show with the catalogue.

 

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The Summer Magazine
20 000 copies printed and distributed worldwide (trade professionals, visitors etc...).

The Newsletter post-show: online on the Monaco Yacht Show website in November.

 

Website: www.monacoyachtshow.com
A communications tool developed for three distinct targets in three languages: visitors to the show; registered exhibitors and potential exhibitors or partners; members of the press.

Main countries include France, the United States, the United Kingdom, Italy, Germany, the Netherlands, Monaco, Switzerland, Spain...

The MYS website is the tool visitors use most when preparing their trip to the show. Each year, new modules are added to the website to increase exhibitor visibility and foster direct contact with clients.

 

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Carrier Bags
14 000 bags distributed (with the catalogue and map supplement) at the entrance during the show to private and professional visitors.
2008 Partner: BLANCPAIN

 

The Monaco Yacht Show media plan also includes

Invitations allowing access to the show
Over 115,000 invitations are distributed by exhibiting companies to clients on their database and by our media partners, specialist "nautical" magazines, to their readers.

International media coverage
The MYS works with over 60 media groups specialized in yachting, lifestyle, economics or generalist.

Through its media partners, the Show has a major advertising campaign (104 ads in the press in 2007) and international press coverage exceeding 230 pages in 2007; 120 more pages of articles published spontaneously in the international press further complete these figures. The 17th Monaco Yacht Show amounted to over 350 pages of articles in a press network extending from Europe to the United States and from Russia to Asia , including the Arab countries.

A communication campaign on street furniture with 2,200 posters in Monaco and on the French Riviera in different formats (400 x 300mm, 120 x 176mm, 80 x 120mm, 40 x 60mm).

TV, radio or Internet reports in the national and international media.